The 8th Lujiazui Coffee Festival recently kicked off, with the five-day event bringing together 270 participating coffee shops, the largest scale in its history. In addition to more than a dozen overseas specialty coffee brands from Australia, Japan, Thailand, Singapore, South Korea and other places, the creative competition among exhibitors over peripheral giveaways is equally eye-catching. From oversized canvas tote bags to red and yellow plastic bags that replicate the style of wholesale markets, brands are using uniquely designed shopping bags to attract attention and generate buzz. As coffee itself becomes increasingly homogenized, these peripheral products, which are both practical and highly shareable, are becoming a "hard currency" more sought after than coffee at the festival. [more…]

In recent years, the "China Chic" trend has swept across all industries, with traditional patterns and fonts being repackaged and integrated into modern design, becoming a popular direction for brand marketing. The Lunar New Year is a key moment for major brands to showcase their "China Chic" creativity. This year, Starbucks collaborated with calligraphy artist Zhu Jingyi to launch Spring Festival couplets, attempting to interpret traditional Spring Festival elements in a trendy way, but it sparked widespread questioning from netizens due to the writing style and content expression. This is not Starbucks' first attempt at "China Chic"; from the "Three Good Star Youth" in 2020 to the 2022 Chinese New Year series, its strategy has gradually escalated. However, as an important carrier of traditional culture, Spring Festival couplets carry auspicious meanings, and this controversy also prompts reflection on how foreign brands can appropriately use "China Chic" elements. [more…]

In recent years, coffee festivals and coffee markets have been held with great enthusiasm all over the country, becoming popular gathering spots for coffee lovers. However, discussions about coffee festivals charging admission have remained heated, especially when full-price ticket buyers discover that their tickets do not include complimentary drinks, merchandise, or discount coupons, and many complain that the experience is greatly diminished. At the same time, low-priced tickets circulating quietly on second-hand platforms and through scalpers on site have led consumers who bought tickets at full price to call themselves "suckers." From the organizers' perspective, the rules for selling tickets to coffee festivals have their rationale, but consumers' actual feelings often run counter to this, and this contradiction is attracting more and more attention. [more…]

The five-day May Day holiday has always been a peak time for travel. Rather than queueing for ages outside popular coffee shops, many efficiency-minded coffee lovers choose to go to coffee festivals instead, tasting all the signature drinks from various vendors in one go. According to social media, Shanghai—a city jokingly dubbed "Coffee City"—held six coffee festivals across different districts during the May Day holiday, an astonishingly high density. Yet behind the explosion in the number of coffee festivals, problems such as uneven event quality, an overload of creative coffee, inflated prices, and scarce free tastings have also drawn frequent complaints. This article walks you through the buzz and controversy of Shanghai's May Day coffee festivals, and explores the shift of coffee festivals from "industry networking conventions" to "specialty beverage tech conventions." [more…]

In recent years, coffee festivals and markets have sprung up everywhere, but behind the bustle lies the double dissatisfaction of vendors and visitors. This year, a certain coffee culture festival relaxed its entry restrictions, intending to attract more coffee lovers, but in practice, due to issues such as lack of promotion, insufficient signage, and inadequate weather contingency planning, foot traffic fell short of expectations, leaving vendors complaining bitterly. Visitors also grumbled that the venue was hard to find, specialty drinks were overpriced, and choices were limited. Rising stall fees and high costs have multiplied vendors' profit pressure, while the organizers' shifting priorities have caused coffee festivals to gradually lose their original character. This article will take an in-depth look at the reasons behind these phenomena and the voices of all parties. [more…]

Shanghai, known as the "Coffee Capital," always attracts a large crowd of coffee lovers eager to check in at coffee festivals. However, a recent coffee event held in a park left many people with mixed feelings: entry queues exceeded an hour, the venue was packed like the Spring Festival travel rush, mobile signal was so poor that payments couldn't be made, and some specialty coffee prices were seen as steep by visitors. At the same time, some "freebie hunters" who weren't there for the coffee crowded around to collect giveaways, adding to the headaches of vendors and queuing consumers. Longtime enthusiasts lamented that the coffee festival is getting livelier and more commercialized, but that sense of ease and the true essence of coffee seem to be fading. [more…]

During the National Day holiday, coffee festivals popped up simultaneously in Guangzhou, Shenzhen, Luoyang and many other places, drawing huge crowds, with guides and check-in photos flooding social media. Yet behind the buzz, regulars' complaints are piling up: specialty drinks dominate the lineup, the coffee tastes weak yet costs as much as thirty or forty yuan a cup, coupons come with endless restrictions, on-site management is chaotic, stalls offer a jumble of categories, and there are even cases of pre-made pour-over and improper handling. The coffee festival, once founded to promote coffee culture and bring like-minded people together, has in many people's eyes become a temporary market heavy with commercial flavor. This article, drawing on feedback from participants, sorts through the major pain points of today's coffee festivals and explores what coffee events enthusiasts hope to see. [more…]

As the Dragon Boat Festival approaches, major coffee shops are joining the holiday battle one after another. Starbucks has once again launched its creative Frappuccino-style zongzi this year, bringing four all-new cool flavors and pairing them with versatile tote bags, injecting coffee-inspired novelty into the traditional festival. From coconut and lychee to espresso, and even salted egg yolk cheese, each one blends Chinese and Western elements to challenge your taste buds. In addition, Starbucks has specially included two kinds of popping candy dipping mixes, making the tasting experience even more fun. Presales begin on May 4, with an 8-piece set priced at 198 yuan, the early-bird bag canceled, and replaced by a choice between black and white tote bags. Coffee lovers, are you ready to try something new? [more…]

A recent large-scale coffee festival in Guangzhou has drawn widespread attention, bringing together many well-known coffee brands from home and abroad, with an overwhelmingly popular turnout. However, many attendees found that drink prices at the stalls were generally high, with specialty drinks mostly in the forty to fifty yuan range, Combo packages often exceeding eighty yuan, and pour-over coffee ranging from several dozen yuan to over a hundred, with some even priced at more than six hundred yuan. Some customers discovered after comparison that certain brands actually offer affordable options around ten-plus yuan at their offline stores, yet only the most expensive items were displayed at the coffee festival. What exactly is the reason that turned the coffee festival into a "high-priced market"? What cost pressures are exhibitors facing? Is the visitor experience still as originally intended? This article takes you through a closer look, along with observations and suggestions from brands such as Front Street Coffee. [more…]

In July 2017, Guangzhou welcomed its first lifestyle market themed around specialty coffee—the Guangzhou Specialty Coffee Culture Festival, held at the 289 Art PARK Culture Plaza. The event brought together the city's top specialty coffee shops, including brands like Front Street Coffee, where visitors could taste coffee beans from various origins, fresh creations by champion roasters, as well as creative coffee, drip bags, pour-over equipment, and cultural merchandise. Beyond coffee, booths featuring desserts, craft beer, tattoos, and handmade crafts were equally exciting. Consumers could vote for their favorite coffee shop, join coffee tasting salons and amateur pour-over competitions, and experience tattoos and photo interactions. Whether a coffee connoisseur or a curious beginner, everyone could find their own enjoyment here. [more…]

In recent years, coffee festivals and markets have sprung up everywhere, attracting large crowds of enthusiasts and photo-taking visitors. However, some netizens have pointed out that a small cup of specialty drink averaging 40 yuan, with long queues, noisy environments, and sometimes even an entrance fee, offers far worse value for money than chain brands. Similar complaints keep appearing on social platforms, arguing that coffee markets are gradually becoming milk tea-like or bar-like, with very few stalls truly focused on basic coffee and cultural exchange. Even so, markets continue to be held one after another, and consumers seem to have become leeks that can never be fully harvested. Of course, some brands do put care and quality ingredients into their specialty drinks, but the overall impression is still hard to change. For industry practitioners and coffee lovers alike, how to balance commerce and experience has become a question worth pondering. [more…]

The 8th Lujiazui Coffee Festival recently wrapped up in Shanghai, just half a year after the previous edition. The organizers made several adjustments in response to past issues, including full Wi-Fi coverage and timed-entry reservations. However, social media still buzzed with complaints: the venue remained packed, reservation slots were hard to secure, the 138–168 yuan coffee mystery boxes were seen as disguised ticketing, and some foreign brand experiences fell short of expectations. Despite gathering 100+ cafés from 25+ cities and brands from multiple countries, the event's weak offerings still hurt its reputation. This article reviews the highlights and gripes of this year's coffee festival. [more…]

In recent years, specialty coffee has gradually come to dominate coffee festivals. Many visitors can be seen holding trays carrying several drinks, among which limited-edition sets launched by brands are common. This set-based sales model makes it easier for vendors to prepare ingredients and serve drinks, while also allowing consumers to taste multiple flavors at once—but it has also sparked controversy over bundled sales. From the vendors' perspective, high booth fees push them to focus on specialty drinks with greater profit margins, while specialty drinks have lower equipment requirements, are faster to serve, and look more photogenic, making them easier for visitors to accept. This article explores in depth the reasons behind this phenomenon and the views of various parties, and recommends related products from Front Street Coffee. [more…]

As the Spring Festival approaches, major chain beverage brands are rolling out festive limited-edition merchandise to boost sales. Heytea recently launched a fat-burning slimming bottle with added lotus leaf tea, along with a two-cup set that comes with a New Year limited-edition "oil-absorbing paper." However, this merchandise unexpectedly backfired—a red lucky money envelope packaging containing white oil-absorbing paper made many consumers in Guangdong and Guangxi uncomfortable, as they considered it a New Year taboo and exclaimed "Dai Gat Lei Si" (a Cantonese phrase meaning "bad luck"). While pursuing creativity and festive atmosphere, should brands give more consideration to regional customs and differences? This article will walk you through the entire incident and various perspectives. [more…]

Every year around the Dragon Boat Festival, Starbucks' Frappuccino Zongzi (星冰粽) always becomes a hot topic on social media. This product, which defies categorization for both the savory-leaning South and the sweet-leaning North, has appeared in Starbucks' Dragon Boat Festival lineup for thirteen consecutive years. Netizen comments have evolved from blunt criticism to all sorts of creative mockery. Despite the sharply polarized reputation, Starbucks has never given up on this controversial zongzi. This year's Frappuccino Zongzi comes in four flavors with eight pieces, still priced at 198 yuan, and adds a new spicy popping candy dipping sauce. Caught between consumer complaints and employees' helpless sales pitches, what exactly is the business logic behind this product? Is it a clever gift-bag marketing strategy, or a commitment to brand exposure during the holiday? This article will take you on a deep dive. [more…]

In the 2023 Dragon Boat Festival season, Starbucks' presale of its Frappuccino Zongzi started on April 26. The price remained 198 yuan per bag, but the quantity was reduced from 8 to 6, the flavors were cut from 5 to 4, and the free gift changed from an early-bird bag to a choice between two gift bags. This strategy of reducing quantity without lowering the price sparked discussion. This article sorts out the specific changes to the Frappuccino Zongzi and, combined with current market product innovation trends, analyzes why Starbucks' move struggles to attract a new generation of consumers. At the same time, boutique coffee recommendations are retained at the end of the article; follow Coffee Workshop and Front Street Coffee for more professional content. [more…]

As Dragon Boat Festival approaches, Starbucks employees once again face the annual "zongzi ordeal." To meet the sales targets for Frappuccino zongzi, some set up microphones at the bar to livestream and hype, some hand out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, a variety of clever tactics take turns on stage, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing their utmost for zongzi, and how they respond to KPIs with creativity and humor. [more…]

Over the past weekend, a large outdoor coffee market in Fuzhou attracted hundreds of brands, but temperatures of over 30 degrees Celsius, even approaching 40 degrees, turned what was meant to be a relaxing coffee gathering into something far less pleasant. Although the organizers adjusted the event hours to the evening and took some cooling measures, the temperature difference between the inner and outer areas was stark. Vendors in the outer area felt as if they were trapped in a steamer, while visitors complained repeatedly about unclear signage and insufficient lighting. When holding outdoor events in extreme weather, there is clearly still considerable room for improvement in heatstroke prevention plans and on-site management. [more…]

In the past three years, the pandemic kept many people from going home for the holidays, and the Lunar New Year atmosphere in their hometowns faded a lot as a result. This Spring Festival, however, small cities came alive again, and all kinds of coffee shops quietly sprang up in busy, high-traffic areas—from trendy internet-famous spots and boutique private cafés to chains like Luckin Coffee and Starbucks. Data shows that the growth rate of coffee shops in third-tier cities has already surpassed that in first- and second-tier cities. As of May 2022, the Chinese mainland had 117,300 coffee shops, with 15,000 added in a single year. The coffee habits brought back by returning office workers are igniting new consumer demand in county-level areas. Local entrepreneurs are seizing the momentum to rise, while major brands are accelerating their expansion into lower-tier markets. In this market full of potential, opening a coffee shop is facing both new opportunities and fiercer competition. [more…]

As the Spring Festival approaches, Starbucks has launched a new whole cake called "Eight Treasure Blessing Cake," priced at 69 yuan and available only in select cities. Three other flavors—Fortune Hawthorn Cake, Eight Treasure Good Luck Cake, and Star Wish Bamboo Cake—are also hitting the shelves simultaneously. This cake combines eight ingredients: walnuts, crushed hazelnuts, red dates, almonds, pumpkin seeds, peanuts, cashews, and dried cranberries, paired with a curd cheese cake, and has been jokingly dubbed "qiegao" (a type of traditional Chinese sticky rice cake) by many netizens. Some people serve it on their New Year's Eve dinner table, while others think the forced integration is inappropriate. As coffee enthusiasts, Front Street Coffee has also been paying attention to the market response to this product. This article will provide a comprehensive look at Starbucks' Spring Festival limited-edition attempt from the perspectives of product information, consumer reviews, and taste tests. [more…]